Mario Gastaldi

Over the last nine chapters, I have laid out an agenda that prescribes what companies must do to thrive in the customer economy. Here it is, in summarized form: 1. Make yourself easy to do business with… 2. Add more value for your customers… 3. Obsess about your processes… 4. Turn creative owrk into process work… 5. Use measurement for improving, not accounting… 6. Loosen up your organizational structure… 7. Sell through, not to, your distribution channels… 8. Push past your boundaries in pursuit of efficiency… 9. Lose your identity in an extended enterprise… Read more at andrewmpark.wordpress.com